All self published authors know that finishing your book is only part of the battle. . . you now have to make sure people read it. One of the most effective ways to promote an ebook is to harness the power of established book promotion sites and tap into their readership.
Some of the best book promotion sites through 2016 and 2017 are listed here. We’ve used each of them to promote our own books (Hey! We’re authors too after all!) and we’ve only listed the ones that we’ve had good results with, and we’ve included our review of each of them. Some of them promote Kindle books exclusively, and some promote all the ebook formats (Kindle, Nook, iTunes, Smahswords, Kobo etc.). Some of them promote free books only, some will promote your book when it’s on sale, and some will promote when you have a new release, so you should have no trouble finding a promotions group that matches your chosen price point, format, as well as your budget and your goals for ebook marketing.
With almost 3 million Facebook fans and significantly more than that in email subscribers, Book Bub is the undisputed heavy hitter in the ebook promotions game. BookBub’s pricing varies based on the number of subscribers in the particular category that you want to advertise your book in, as well as the the price you want to advertise it for. At the low end, a free book in the small Humor category will cost only $50, whereas a promotion for a $2.99 book in the Crime Fiction category will set you back a hefty $2,350 (which is a fair chunk of change even for arguably the best e-book service available at the moment).
Despite the potentially high price tag for a promotion, and the fact that BookBub promo codes or BookBub coupon codes that offer discounts are also completely unheard of, a BookBub promotion is almost unanimously considered by authors to be an excellent investment. Many authors show a ROI (Return On Investment) of 200% on this ebook promotion site, and sometimes significantly higher.
It’s not all as easy as it sounds however: BookBub has notoriously strict submission guidelines, and even when those guidelines are met, the fact that BookBub only accepts about 10% of submissions means most authors will struggle to get approved.
You can Submit your book to BookBub here.
Book Marketing: Promote your Free Book to 30+ Sites at Once!
Book marketing Tools is not, strictly speaking, a promotion site. But it DOES have a program that let’s you promote your free Kindle book to over 30 sites that don’t charge for promotion at the click of a button.
With their ebook submission tool, you fill out the details of your Kindle promotion in a single form, and then the information gets auto-filled for each of the 30+ sites that you want to submit your book to.
The charge for this service is $30 (so about a buck for each site you submit to) and for most authors, it’s better to just spend the $30 and submit to them all at once, rather than spending 3 hours or more trying to submit to each one individually. (Believe me, we’ve tried!)
At the moment, their service is ONLY if your book is free, so if you’re planning on running a 99c promotion, then you’ll need to promote through one of the other book marketing websites listed.
We’ve made a video below of how it all works.
To use their book promotion service, just CLICK HERE and select either Login, or Sign Up.
Freebooksy Promo Code: PAIDAUTHOR-5 for 5% Off!
As a site dedicated exclusively to free books, Freebooksy has developed a sensational reputation among both self and traditionally published authors.
Their pricing for standard books ranges from $40 for smaller categories with perhaps 30,000 subscribers (such as Children’s Books) up to $100 for their biggest categories (Mystery/Thriller/Romance etc).
They also have a very large Facebook page, with over a quarter of a million fans, and any promotion you do with Freebooksy will get shared on their Facebook page as well as with the subscribers of that genre.
Though they approve most submissions, they’re well-known enough with authors that you often have to book at least a week ahead to be sure of getting the date you want, and sometimes even longer than that if you’re looking to promote a book in one of the larger categories.
We’ve made a video of our Freebooksy review below, and it shows our results and statistics from a recent Freebooksy promotion that we ran.
If you want to try them out, make sure you use the Freebooksy Promo Code PAIDAUTHOR-5 to get a 5% discount on your promotional package! You can submit your book to Freebooksy HERE.
Free Book Service is, as the name suggests, only for books that are either permanently free, or having a free promotion for a few days. Additionally, they ONLY promote Amazon Kindle books, so they won’t be of any help if you’re trying to promote your work through Nook, iTunes, Smashwords, or any of the other ebook formats out there.
They have a dedicated email list of readers, numbering over 800,000, and they guarantee a minimum number of downloads depending on the package you select, so you can be sure of seeing a result, otherwise they’ll give you a full refund.
For our promotion, we went with a boxed set of 3 Kindle books, and made our books free for 5 days. We selected their most expensive package, which was $299 to be displayed to their entire 800,000 mailing list. They guaranteed a minimum of 10,000 downloads for this promotion, and in the end we got over 13,000.
We also ended up with about $70 of increased sales over the next two weeks, and over 150,000 pages read through Kindle Unlimited, which amounts to another or so $750 in royalties, which well and truly covered the cost of the promotion, even before taking into account the increase in sales of our other titles by this author.
Just Kindle Books Coupon Code: PAIDAUTHOR for $5 Off!
One of the most affordable Kindle promotions groups available, Just Kindle Books has promotional options starting at $18, and going up to a modest $38. . . and they’re even cheaper when you use the Just Kindle Books Promo Code PAIDAUTHOR for a $5 discount!
They already have over 38,000 Facebook fans, as well as a thriving email subscription list of over 35,000, but perhaps most importantly, they have recently merged with eReader Nation, so any promotion you run with Just Kindle Books will be run with eReader Nation as well, for no additional charge.
They are one of the few remaining promotions companies that will promote erotica, although they do have some guidelines and stipulations, which you’ll find on their submissions page.
For our promotion, we made our romance novel What We Search For free for a 5 day period. Over that time frame we did zero promotion other than using the cheapest option for Just Kindle Books. We got a total of 1,086 downloads, which works out at less than a cent per download, which is a sensational result.
The author of What We Search For has several other books as well, so being able to discover new authors for less than a penny each is probably one of the best book marketing results you’re likely to find.
Check out the review video below for some more information about the book promotion.
If you want to try them out, make sure you use Coupon Code: PAIDAUTHOR which will get you a $5 discount. You can submit your book to Just Kindle Books HERE.
Books Butterfly is a group that generates interest for new books not only through their email list of over 310,000 subscribers, but also through a huge network of blogs. They’re also one of the only groups that offer GUARANTEED results regarding the numbers of downloads you will get, and if you don’t hit that target, they give you a prorated refund, which is obviously offers a level of safety that you just can’t get with every promoter.
Their prices vary depending on how much exposure you want, as well as the cost of your book. They also have specific deals for promoting boxed sets of books, or an entire series. They also offer 66% discounts if you’re self-published or with a smaller publishing house. . but the Big 5 publishers still have to pay full price.
We chose the $50 Silver package for our test, and we made our book free on Amazon Kindle for the full 5 days allowed by Kindle Direct Publishing during every 3 month period.
We ended up with almost 1,700 downloads over the 5 days, which was a very good result for such a small outlay.
So if you want to know how to promote your KDP free days, you can check out there book promotion pricing HERE.
Book Reader Magazine Coupon Code: PAIDAUTHOR for $5 Off!
BookReaderMagazine.com is a solid choice for book promotions when you’re on a somewhat limited promotional budget.
A featured promotion with these guys is priced at a very reasonable $20, but if you use Book Reader Magazine Coupon Code PAIDAUTHOR you’re get a $5 discount, bringing the cost down to just $15.
Along with getting your book posted in the Book Reader Magazine page on Facebook, you’ll also get the details of your book mailed out to their subscriber list, and displayed on their website’s homepage for a full 7 days. Hard to find a better value way to spend $15 on promotion.
The video below shows our results for Book Reader Magazine. We used our KDP Free Days and made the book free for a total of 5 days, which resulted in 765 downloads across that time-frame, which was a very successful result for a book that had been out for several years.
Book Lemur Coupon Code: PAIDAUTHOR10 for 10% Off!
Their prices vary by genre, from $25 on the cheap end, to $35 on top. They are offering our readers a 10% discount when you use Book Lemur Promo Code PAIDAUTHOR10 which reduces the price even more.
While they do offer promotions for books at any sale price, they prefer submissions that are on sale: ideally free, but also books priced at 99c tend to work well also.
There are quite a lot of author testimonials regarding their services, and your can read those testimonials here.
Pretty Hot Books Coupon Code: PAIDAUTHOR for $10 Off!
Pretty Hot Books has been around since 2013, and during that time they have built up quite a following of avid readers.
A basic submission to Pretty Hot Books is free, but if you want extra exposure you can get a Featured Book Listing for just $25 which keeps your book displayed on their homepage for an entire week.
The $25 regular price is reduced by a full $10 if you use the Pretty Hot Books Coupon Code PAIDAUTHOR for a $10 discount, dropping the price down to a mere $15.
Even though the name may seem like it’s primarily for romance or erotica books, they actually take books in a multitude of categories, including: Cooking, Fantasy, Health Books, Horror, Humor, LGBT, Memoirs, Mysteries, Paranormal Romance, Poetry, Religious books, Sci-Fi, Thrillers, Young Adult, and even a dedicated Writing Tips category.
For our test of the service, we made our book free through KDP for a full 5 days, and ended up with 490 downloads, which is a quite strong result for just a $15 investment. You can check out the video below for more details of our review and our results.
Riffle Books Promo Code PA50 for 50% off!
Riffle Books has been active in the book promotion industry for about 5 years now, and has seen consistent growth over that time.
Along with thriving Facebook and Twitter pages, they also have a flourishing website and subscribers numbering hundreds of thousands. They promote on all major sites including Amazon, Barnes & Noble, Kobo, Google Play, and iTunes. An Amazon or Barnes & Noble link is required to run a promotion with them however, because the majority of their subscribers are US Kindle and Nook owners.
Then have 26 different categories in which to promote your book, including Romance, Science Fiction, Cookbooks, Erotica and LGBT, so you can be certain that you’ll find the exact right genre of readers for your promotion.
Like all the biggest book promotion sites, they do have some requirements before they’ll accept you: your book must be free or discounted by at least 50%, it must have a good looking and professional cover, and it must also be at least 150 pages (although children’s books can be just 32 pages).
For our promotion, we went with a $100 promotion (which was reduced to $50 because of our promo code!) and we decided to make the book free for a 5 day period. We ended up with over 1,100 downloads, which is a great result. Particularly considering that the author whose book we promoted has several other books available, $50 to get 1,100 new readers is an absolute bargain.
The prices for Riffle Books promotions vary from between $25 to $100 depending on the size and popularity of the genre chosen, but they are offering our readers a 50% discount when you use Riffle Books Promo Code PA50 when you submit your book.
Discount Book Man Coupon Code: PAIDAUTHOR for $5 Off!
You can submit your book to Discount Book Man free of charge, or get a Featured Book Listing for just $15 which keeps your book displayed on their homepage for five full days.
A featured book listing is even cheaper if you use the Discount Book Man Coupon Code PAIDAUTHOR for a $5 discount, bringing the cost down to just $10.
They promote almost every genre, which means that you won’t have any trouble getting your book accepted by them no matter the category it’s in.
The video below shows the results we had for our ebook promotion with the Discount Book Man. Our promo lasted 5 days, and was free through Kindle Direct Publishing.
We ended up with 1,600 downloads of the free book, and had an increase in sales of about $100 over the next 7 days, which was a very strong result.
As always, for Kindle promotions like this, it’s usually a good idea to synchronize them with other book promotions on the same day, as this will get you even higher in the rankings, and gain exposure to more readers who are just perusing the Amazon bestseller lists.
Your Book Promoter Coupon Code: ECN440A75R for 10% Off!
Your Book Promoter is the ebook promotion side of BooksGoSocial. It’s a book promotions group that not only promotes your book through their massive Twitter network and Facebook page, but also includes a year long membership to the site, which gets you a permanent listing on the BooksGoSocial page, as well as access to review networks and support.
They are also one of the few book promotion sites that offers a 60 Day Money Back Guarantee, which makes it an extremely safe way to invest your book marketing dollars.
Depending on the package you select, they also guarantee a certain number of visitors to your Amazon book page, so your results should be quite substantial.
They have several packages, but even the the most basic $45 package (and that’s before your discount!) includes:
- 2 weeks of Tweets to 733,581 Readers
- 3 months Full Membership
- Includes Email & Facebook promotions\
- 700+ visitors to your Amazon book page, guaranteed!
- Global book promotion
- Book Reviews & Support
- FREE Book Marketing Guide
- Access to the Book Buying Club
- Blog post boosts each month
- Online video readings of your book promoted through their Network
And here’s the best part: at the moment you can use the Your Book Promoter Coupon Code ECN440A75R to get 10% off your purchase! (You might want to copy and paste the code!)
Check out video below to see what some other authors thought of their membership, and if you want to find out more, visit Your Book Promoter Here.
Book Kitty is a cooperative project between a whole bunch of bloggers. They promote Kindle books exclusively (no iTunes, or Nook unfortunately).
They’re one of the cheapest promoters around however, and for just $5 they’ll share your book cover, link, and synopsis simultaneously on several Facebook pages, including I Love My Ereader, I Like Books, I Love Reading, Love Books, and of course The Book Kitty.
If your book is romance or erotica, for $5 extra you can also have your story shared with the 17,000 fans on the Sexy Stories Facebook page.
If you mention Coupon Code PAIDAUTHOR when you book a gig, Book Kitty will post your book twice on the same day, once in the morning, and again in the evening, so that you get even wider exposure.
You can submit your book to Book Kitty Here.
Red Feather Romance Coupon Code: PAIDAUTHOR-5 for 5% Off!
Red Feather Romance is a dedicated romance and erotica ebook promotions site which boasts a largely female audience that focuses on the spicier side of life. Their readers are avid, consuming several books per month in an almost exclusively e-book format.
Their prices vary based on the price you’re book will be, but generally cost between $80 and $125 dollars before you claim your discount for using the Red Feather Romance Coupon Code PAIDAUTHOR-5 and receive a 5% discount.
They do have some restrictions regarding the books they promote, which starts with the book being 3.5 stars or higher, and at least 50 pages in length. All books also need to pass an editorial review (which basically means they won’t promote a book they don’t think their readers will enjoy).
BargainBooksy Promo Code: PAIDAUTHOR-5 for 5% Off!
The sister site to Freebooksy, Bargainbooksy focuses on books priced 99c through to $5. Since the readers on the Bargainbooksy are used to purchasing books, as opposed to getting them for free, promotions of low priced books with Bargainbooksy will usually show solid conversions.
Bargainbooksy even lists some major publishing houses such as Harper Collins, Harlequin, and Penguin Random House as their customers, so your books will be in some excellent company.
Their pricing ranges from $25 for smaller categories (though by small, we mean about 50,000 subscribers!) up to $70 for their biggest categories such as mysteries or romance.
You’ll definitely want to book as far ahead as possible to ensure you get accepted with Bargainbooksy, because their popular enough among authors that if you leave it too late you might miss out.
One other good thing about Bargainbooksy is that your book doesn’t actually have to be on special: as long as it’s priced between 99c and $5, you can promote it to their readers.
If you want to try Bargainbooksy, make sure you use the Bargainbooksy Promo Code PAIDAUTHOR-5 to get a 5% discount on your promotion! You can submit your book to Bargainbooksy HERE.
New In Books Coupon Code: PAIDAUTHOR-5 for 5% Off!
New In Books is one of the very few sites that specializes in book launch packages. If you’ve got a new release out, and you want to drive sales, increase your public visibility, get some new reviews, and generate some buzz, these guys might be the way to go.
They’re not cheap at $499 for their Book Launch package (before your 5% discount for using PAIDAUTHOR-5 as a coupon code!), but if you want to put your launch in the hands of professionals so that you can focus on writing your next novel, then the team from New In Books might suit you well.
The book launch package includes
- Placement of your book in their once-a-week email to over 75,000 avid readers
- Your book being featured in their weekly post about newly released books
- A personalized Book Recommendation List with your title listed
- Dedicated promotion their social media sites: Facebook (37k fans), Instagram (12k fans) and Twitter (2k followers)
- A personal author interview on newinbooks.com with links to each site that sells your new book
- A complete report that details all your promotional actions including reader engagement
My Book Place Coupon Code: PAIDAAUTHOR for $10 off!
They have a free option when you submit your book, but for $25 (or just $15 when you use the coupon code PAIDAUTHOR) they offer a Featured Placement that guarantees a place on their homepage for a full week, and sends the book out in their newsletter to their fans as well.
Click the link below if you’d like to check them out!
The Book Tweeters Coupon Code: PAIDAUTHOR for 15% Off!
Book Tweeters is a promotions group that gets the word out about your book by tweeting it to their network of over 500,000 Twitter followers.
Their prices start at $15, which includes one full day of tweeting through their network every hour, up to $65, which is for 5 full days of tweets.
At the moment their offer readers from PaidAuthor.com a discount of 15% when use the Book Tweeters Coupon code PAIDAUTHOR upon booking, which goes a long way towards reducing the price of the promotion!
Click the link below if you’d like to read more on their homepage.
They have a broad range of genres that they market, although you’ll often need to book as much as a month in advance for some of the more popular categories, as they tend to fill up fast.
You can submit a book to up to two categories at once, and if you do you’ll receive a 50% discount on the cheaper of the two categories.
Their main requirements are that the book has a minimum level of 10 reviews and a 4.0 rating on Amazon, or 20 reviews and a 3.5 rating. If you have 10 reviews split between Amazon’s various stores — like US and UK — your book is still eligible, although they don’t count reviews from non-Amazon sites like Goodreads and such.
For our video review of The Fussy Librarian, we promoted a free book using their Romance and Erotic Romance categories, which cost us a total of $25. We ended up getting about 1,100 downloads over the 5 days that we made the book free for, which works out at about 2.4 cents per book downloaded, which is a pretty solid result.
OHFB, or One Hundred Free Books, is another extremely well know book promotion site in the Kindle community. With over 200,000 fans on the OHFB Facebook Page, they can get some serious exposure for an author’s book promotion.
Their prices start at $75 and increase to $100 for “prominent placement in all communications”, which includes not only their Facebook page, but also their email subscription list. They also offer free ebook promotion if your book is on sale or free, but submission to that list does not guarantee placement.
Like most high quality book promotion sites, they do have some restrictions, one of which is no erotica.
For our review of OHFB, we decided to promote a free book, and we decided to use the $75 promotion option.
We had a total of 1026 downloads over the 5 days that we had the book available for free, which works out at about 7c per download.
Check out our OHFB review video below for more details on our results.
Though their ebook promotion pricing is very competitive, being between $25 and $110 depending on your promotion, they do have a list of Promotion Requirements that they adhere to strictly, which includes no erotica, as well as the requirement that your book is over 125 pages (except for Children’s Stories or Cook Books).
As well as advertising books on Amazon Kindle, they also advertise books for Barnes and Noble – Nook, Apple iBooks, Google Play, Kobo and Sony Reader.
They also have a dedicated Christian Fiction Promotion section, so if your book falls into that category, ENT is likely to be one of the best promotions groups for you ebook.
For our Ereader News Today review and test run, we decided to make a book free for a period of 5 days, and we promoted it in the Action and Adventure category, which cost us $35.
We ended up with a massive 5,396 downloads of our Kindle book over those 5 days, at a cost of less than a cent per download.
You can submit your books to Ereader News Today via their Ebook Submission Page.
BookSends has over 120,000 active readers on their mailing list. Their prices vary from $10 for a small category like Children’s Books, up to $125 for their Free Book Promotion that hits all the categories.
They are also linked up with Ereader IQ, and for an additional fee you can make sure your kindle book is promoted by them as well.
Like most of the top promotions companies, they have some requirements that have to be met before they will consider your book:
*At least 5 reviews, with a high overall average, and an attractive cover.
*A discounted price of less than $3 and at least 50% off full price.
*Novellas and short story collections are unlikely to be accepted unless they are free.
You can check out the full list of prices and requirements at their book promotion page.
There pricing system is rather simple: $20 for Scifi, Fantasy, Horror, and Dystopian books, and $35 for Romance, Steamy/Erotic, Thriller, Mystery, and Nonfiction Authors.
They do however only take a certain number of books in each genre for a particular day, so it’s definitely better to book with them earlier rather than later. Their website will show you the dates available during the submission process, so you’ll know pretty swiftly if your dates are available.
For our Robin Reads review, we decided to promote a Thriller than was free for a 5 days period. We got a total of 1,548 downloads over a 5 day period, for a total cost of $40. That works out at about 2.5 cents per download, which is a bargain if you’ve got other book that those readers might then go and buy.
You can submit a book to Robin Reads here.
Sites to Promote Your Book
The eReader Cafe has over 80,000 Facebook fans, which gives you an idea of their size. They have a few different promotion options, depending on the price of your book, your genre, and also the level of exposure you’re trying to get.
Their prices are generally very reasonable, with their most expensive “Book Of The Day” deal only costing $35. If you’re book is having it’s KDP free days, you can submit it to The Ereader Cafe Here and it may be promoted free of charge.
EbookSoda Promo Code: PAIDAUTHOR-5
As befits a smaller kindle promotions group, their pricing is very straight forward: $15 to promote your Amazon Kindle or Nook novel, and an additional $6 if you want your book to be shared on the EbookSoda Twitter page.
Ebook Soda is offering our readers a $5 discount when they use EbookSoda Promo Code PAIDAUTHOR-5 in the COMMENTS section when booking their promotion.
For our test of their book marketing services, we ran a 5 day free promotion through KDP and had a total of 1,770 books downloaded over that time-frame, which works out at less than a cent per download.
Booktastik is one of the newer advertising sites, and it specializes in cheap book promotions, including Kindle, Nook, B&N, etc. If your book is either free, or discounted, then chances are they’ll advertise it for you.
Their prices are very good too: between $5 and $10 depending on the genre that your book is in. Speaking of genres, they have about 20 or so to choose from, ranging from Horror, to Science Fiction, to Poetry. They are also one of the book promotion sites that advertise erotica. They also advertise new releases (which don’t have to be discounted) and author giveaways, so if an author is running some kind of giveaway, have about 7000 people signed up for that too
Their book promotion pricing page has the numbers of subscribers for each category listed, so you know in advance how many potential readers your book will go out to.
They also have a very healthy number of fans on their book promotion Facebook page, for extra exposure.
Booktastik is a good choice if you are on a limited budget and want to promote your Kindle book for cheap.
Free Kindle Books and Tips (FKBT for short) is the self proclaimed “Home of the #1 subscription Amazon Kindle blog.”
If you choose to advertise, your book’s details will go out to over 675,000 Kindle readers, including:
600,000+ people accessing the blog via the free reader app or the Collections app for their Kindle Fire, and 150,000+ people via an e-Ink Kindle subscription, email or social media subscription, or directly on the blog’s website, or via an RSS reader.
Prices for promotion vary based on the price of the book you’re promoting as well as whether you want it to be an “Exclusive” posting, meaning that your book will be in it’s own post, rather than having to share a post with other people’s books.
Prices start from about $25, and go up to $200 for the exclusive option. For our FKBT review, we chose to make our book free, and to promote it with the “Free Kindle Book Posting” option. We had a total of 530 downloads over the 5 days of the promotion, and we saw enough of an increase in book sales as well as Kindle Unlimited pages read to make the promotion worth the investment and show a good ROI.
You can submit your book to FKBT here.
Over the past few years, Kindle Nation Daily we have built a community that they call “Kindle Nation” into a large community of Kindle enthusiasts and ebook readers. They are in contact with over 178,000 Kindle owners every day via web posts, email blasts, Facebook, and also Twitter.
They have A huge number of book promotion options, starting at $29.99 to promote a free book, up to $229, which will let you email a short excerpt of your book to KND’s email list, as well as an additional sponsored post on Facebook.
For our Kindle Nation Daily review, we chose their cheapest option: $29.99 to promote a free book.
Book Gorilla is a book promotion site that advertises discounted and free books. They are one of the few promo groups that also list whether your discounted books are available on Kindle Unlimited, and even on Amazon’s audio book network Audible.
Their prices are $40 for free or 99c books in their “Group B” categories: Humor, Teen, Childrens, Advice and How-To, Biographies and Memoir, Cooking, General Non-Fiction, Politics, History and Current Events, Business and Investing Leadership, Sports.
$50 for free or 99c books in their “Group A” categories: Mysteries & Thrillers, Romance, Historical Fiction, Literary Fiction, Religious Fiction, Science Fiction, Fantasy, Horror Fiction, Action and Adventure, Erotica, and Women’s Fiction.
If your book is priced higher that 99c though, their prices are approximately doubled.
Free Book Promotion Sites in the UK
They will promote your book to their fans free of charge, once you’ve joined up to their site (also free).
Below is our review of the free book promotion we ran through Book Hippo. We had a total of 702 free downloads over the 5 days of the promotion, which was a great result.